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IFFA gears up for bumper show

07 April 2010

Hopes are high for this year's IFFA exhibition, to be held at the Messe Frankfurt between 8-13 May, according to IFFA director, Maria Hasselman

''Efficiency, sustainability - from a machinery point-of-view - and hygienic designs will be the focus of the show,'' she told journalists at a recent press conference in Covent Garden.

''IFFA is still the world's leading show in the sector - more than 50 per cent of exhibitors come from abroad. If somebody is involved in the meat industry in any way whatsoever, they'll be in Frankfurt,'' Hasselman continued. ''And if you don't attend IFFA this year, you'll be missing out on six years of market development.''

IFFA is expecting 900 exhibitors and 60,000 trade visitors to do business over 100,000m2 of floorspace in seven halls. The show is divided into five stages: the first deals with slaughtering, cutting and jointing; the second covers processing and ingredients; the third looks at packaging; the fourth focuses on logistics and quality; and the fifth deals with sales - 'everything you need for the specialist wholesale and retail business'.

More than 100 trade fairs are 'made by Messe Frankfurt', and more than half are held outside Germany.

''The meat market is continuing to grow very fast,'' Hasselman says. ''Now, with the Middle Eastern and Asian markets thrown into the mix, everything is changing even more. Furthermore, suppliers from Russia and India, among other countries, make this an interesting time.''

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