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Captain's Pie 'makes history'

23 March 2010

The recently launched Captain’s Pie, in support of the Welsh rugby captain’s climb of Kilimanjaro later this year, has become Peter’s fastest selling product ever

More than 37,000 boxes of the Captain’s Pie have flown off the shelves in Tesco stores, chip shops and stadiums in the first month, leading the Welsh pie manufacturer to place an order for another 60,000 boxes.

Peter’s re-branded its traditional family favourite, steak and Brains SA pie, to become the Captain’s Pie and following its staggering success sales of the steak and ale pie have increased by a whopping 266%.

Marketing Director, James Osgood said, “We have been overwhelmed by the success of the Captain’s Pie since launch and are thrilled by the support it has received from the Welsh public”.

Peter’s pledged to donate money from the sale of every Captain’s pie towards the Captain’s Climb and following the success of sales of the pie Peter’s will be donating an additional £1,800 into the charity pot.

The deep filled pie is made using the leanest, prime chunks of steak beef soaked in Brains SA gravy encased in a light, golden, flaky pastry. The pie retails at around £1.39 and is available for the rest of 2010.

To help with donations please visit www.captainspie.com. For more information on the Peter’s Range visit www.petersfood.co.uk


Picture caption: Former captains – Gareth Thomas and Rob Howley pictured with Marketing Director of Peter’s James Osgood.


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