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Reed Boardall scoops two awards from ASDA

16 March 2010

Frozen food consolidator Reed Boardall has won ‘Environmental Carrier of the Year’ and ‘Outstanding Service to Distribution’ in ASDA’s annual National Carrier of the Year awards

The Boroughbridge-based company, which operates a single site cold storage operation of 112,000 pallets and is ASDA’s only frozen food consolidator, was also runner up for the ‘Primary Carrier of the Year’ category.

The awards, which were launched last year, recognise the contribution ASDA’s carriers make towards the supermarket’s success. It is now the second year running that Reed Boardall has won the environmental accolade.

Tom Cassells, managing director of Reed Boardall Transport Limited, said: “We are thrilled to be recognised again for our environmental effort, particularly as we have just received ISO14001 accreditation as well. Sustainability is high on everyone’s agenda and we invest heavily to minimise our carbon footprint. This, in turn, helps everyone in the frozen and chilled food supply chain achieve their own environmental goals. ‘Outstanding Service to Distribution’ is quite the icing on the cake. All of this is a big pat on the back for everyone who works at Reed Boardall.”

Rob Place, primary operations manager at ASDA, said: “Achieving two awards and runner up is significant and well deserved. We are well versed with Reed Boardall’s environmental credentials and the outstanding service award is equally well earned. Reed Boardall were significant in helping ASDA achieve our objectives at short notice during the appalling weather.”

With 112,000 pallet spaces on a single 20-hectare site, Reed Boardall is the largest single site frozen food consolidator in the UK. Based on the A1(M) at Boroughbridge, North Yorkshire, both the cold store and transport operations work round the clock delivering up to £10 million of food per day.

The ability to consolidate from 5,600 stock keeping units enables Reed Boardall to deliver full orders to supermarkets and food wholesalers within 12 hours if required. A fleet of 40 double-deck refrigerated trailers enable 53% more product to be moved for the same carbon footprint.


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