This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Reduced fat products launched

25 February 2010

Primula, known for its squeezy cheese tubes, will target calorie conscious consumers this Spring with two new reduced fat products, Cheese Light and Deli Soft Cheese Light

Primula Cheese Light will join the tube range of cheese spreads which have been a family favourite for over 80 years. The new light version of Primula is added to the range which already includes original Cheese, Cheese and Ham, Cheese and Chive, Cheese and Prawn and the Smokey Cheese tube.

The recently launched Primula Deli range of soft cheese will also gain a ‘Light’ version which will sit along the three other flavours in the range; Soft Cheese, Soft Cheese with Cracked Black Pepper and Soft Cheese with Smoked Salmon.

Craig Brooks, Marketing Director at Kavli comments: “Consumers are bombarded with healthy eating messages in the media and rather than reduce or give up some of their favourite foods, many would prefer to substitute with a lower fat alternative, as long as it tastes as good. Our new ‘light’ products are designed to meet this desire for lower fat products with great taste while still offering mum’s the convenience and versatility they have come to know and love from Primula. And because our profits are donated to charity through the Kavli Trust, they have the bonus of knowing they are helping to support good causes whenever they buy the Primula Brand.”

Suitable for vegetarians and gluten free, Primula Cheese Light delivers an impressive 40% reduction in saturated fats when compared to original Primula Cheese and like all products in the Primula Cheese range it is a good source of calcium, high in protein and contains no artificial colours, flavours or preservatives As a pasteurised product it is also suitable for mums to be, who still require a healthy balanced diet.

The Primula Deli Soft Cheese light boasts 35% less fat than original Primula Deli Soft Cheese and thanks to its unique tube format has exceptional keeping qualities so it stays fresh for up to 14 days after opening.


Contact Details and Archive...

Print this page | E-mail this page

RELATED CONTENT...


Article image New investment for plant-based foods company Alpro

In March 2015, Alpro officially opened its newly extended production site, enabling them to double their capacity in their UK drinks facility. Food Processing took a look around the extended site.Full Story...

Article image Cheese packing factory closure will damage Wrexham economy, warns Unite

The closure of First Milk’s Maelor cheese packing site near Wrexham could damage the local economy and starve it of much needed jobs warned Britain’s largest union Unite, today.Full Story...

Dairy Crest talks apprenticeships at Appetite for Engineering

Food watchdog clamps down on milk powder manufacturers

Moody Systems to distribute Stoelting cheese making equipment

RELATED SPONSORED ARTICLES...


Article image Moody Systems to distribute Stoelting cheese making equipment

Moody Systems Ltd and RELCO, LLC are delighted to announce that they have signed a sole distribution agreement for Stoelting cheese making equipment that is designed and manufactured by RELCO, LLC of Willmar, Minnesota.Full Story...

Article image Heat recovery helps dairy farm reduce energy costs

A UK dairy farm was interested to learn if they were missing out on any potential energy and cost savings. The farm currently processes a large amount of milk which produces a considerable amount of heat. The farm also uses heated water for washing and sanitising equipment which was heated separately. ICS Temperature Control arranged a site visit to carry out an energy analysis.Full Story...

Made in Dorset to satisfy tropical taste buds

MOST VIEWED...


Article image Spray and save on the glazing process

Food glazes are widely used in the bakery sector to improve the look and taste of baked products. Traditionally, this coating process has resulted in substantial waste. Technology advances mean that this is no longer the case. Full Story...

Article image Your flexible friend in the food factory

Suzanne Gill finds out where thermal imaging technology can help around the factory. Full Story...

Self diagnostics: an enabler for predictive maintenance

A dry-ageing process improvement

What role does refrigeration play in the supply chain?

http://www.appetite4eng.co.uk