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New event director 'brings international experience' to IFE11

17 February 2010

Fresh RM has appointed Chris McCuin as event director of IFE. The company says he brings substantial food and drink event experience to the role.

Chris spent six years in his last role as International Project Manager of Food & Hotel Asia, HOFEX, FHC China and Food & Hotel Thailand for Allworld exhibitions.

Fresh RM Group Event Director Toby Wand is delighted that Chris is joining the IFE team, “The timing is perfect for Chris to come in, bringing new ideas to the strong existing team with plenty of time to implement fresh thinking for the 2011 event.”

Toby continues, “Chris is very well connected internationally which is a great asset for IFE, given the scale of the recession-fuelled challenge IFE faces at home but especially outside the UK. It was important for us to find somebody who can bring new ideas and complimentary skills to the experienced team we have built for IFE and Chris fits the bill perfectly.”

IFE is the UK’s largest food and drink trade event and Chris is equally eager to get his teeth into the new role, “The IFE brand is steeped in history but most importantly there are some exciting plans and initiatives in place for IFE11. When IFE next comes around in March 2011 the market will very likely be rejuvenated. I am looking forward to organising a vibrant, dynamic event for UK and international food and drink companies to tap into that.”

IFE11 takes place between 13 – 16 March 2011 at ExCeL, London. For full details on exhibiting and all aspects of the event, visit or follow IFE on twitter

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