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Dairygold appoints Siddle ahead of 'soaring sales'

12 February 2010

Dairygold Food Ingredients has appointed Alaster Siddle to the new role of Foodservice General Manager as the company continues its ambitious expansion programme

Siddle, 38, has a wealth of food service sales experience, built up during more than ten years with Brakes Food Service. His appointment comes as Dairygold looks to step up its plans for growth with the introduction of more new and unique products and formats to the food service sector.

“Alaster joins us at a very exciting point in Dairygold’s history,” explains Sales and Marketing Director Terry Cunningham, “with our new and existing product formats performing exceptionally well across the food service and retail sectors. Dairygold has a reputation for delivering first class quality products for our customers, and our recent £2.5m investment programme has enabled us to expand our capabilities across our production sites, with our new product innovations being extremely well received by the food service and retail sectors.

“However, we are still ambitious for future growth and there are many untapped opportunities which Dairygold is ideally poised to capitalise upon. Alaster has a wealth of experience which will be invaluable as we look to build on our existing foodservice business and I know that his energy and enthusiasm will ensure that the business continues to deliver against our challenging targets for 2010 and beyond.”

A former professional rugby league player, Siddle’s playing career was cut short by injury and he moved into a sales role for his team sponsor, before taking a position at Brakes in 1997. During his time at the company he filled a number of positions, including acting as Sales Director for the company’s specialist “Taste of Italy” business, before joining Mars Drinks in 2006.

“I am thrilled to be joining Dairygold at such an exciting time in the company’s development,” says Siddle, “with so many new products and product formats ready to come to market. Dairygold’s energy and commitment to consistent product quality is infectious and I am looking forward to demonstrating how the company can add value to clients’ products and businesses in the coming months as we work towards achieving our sales targets.”

Dairygold Food Ingredients, based in Crewe, recently introduced a new grating line at the DFI Crewe site and has an ambitious target for overseas growth, with new offices recently opened in Spain and France, where a processed cheese and cheese powders manufacturing facility is also located. Dairygold’s innovative Zero Salt Soft Cheese was runner up in the prestigious Dairy Innovations Food Ingredients Europe (FIE) awards in 2009, beating entries from more than 400 other exhibitors.


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