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Barrier bowl provides 'balance' for cow and gate

03 February 2010

A new range of meals developed especially for toddlers is said to be benefiting from a convenient ambient packaging format supplied by RPC Bebo UK Corby

Toddler Balance is Cow & Gate’s brand name for foods for ‘Stage 4’ feeding after 10 months old, a crucial period where babies’ tastes are evolving but who still need a carefully balanced, healthy and nutritional diet. The range includes a series of meals for lunches and dinners that offer exciting new tastes and textures.

Cow & Gate brand owner Danone required a pack format that would suit the feeding habits of toddlers and assist with the busy lifestyles of their parents.

"As toddlers are more socially aware, they love joining in with family meal times, so we wanted something that they would be able to hold to facilitate self-feeding," comments Maria Camacho, senior brand manager, Cow & Gate. "Handles on either side encourage the toddler to grip the bowl directly to assist hand-to-eye co-ordination. At the same time, it was important that parents can quickly and easily heat the meal for consumption."


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