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LFH refreshes packaging for Arwa water

03 February 2010

Arwa, the bottled water brand owned by The Coca-Cola Company, has re-launched with new packaging design by design consultancy LFH. Arwa is available across the Middle East.

Arwa was originally launched in 2002 and LFH was asked by The Coca-Cola Company to create a more contemporary design which communicates Arwa's positioning as "Vitality for Life".

Steve Irvine, LFH's creative director Says: "In a very cluttered and fiercely competitive market, there was a need to upgrade the design and give a much more contemporary flavour to help Arwa gain leadership of the water category. So we have integrated the logotype with the flow of water which runs across the pack. The water and the droplet communicate refreshment and vitality in a contemporary way.  A simple, less cluttered design has brought it bang up to date to appeal to a younger, more active consumer.”

Stuart King, graphics services manager, Middle East and Central Asia, says: "We have worked together with LFH to create an updated version of the existing design to communicate  better the brand values and the "vitality for life" positioning to our existing and targeted consumers. We are happy to see that the new design enjoys an improved shelf-stand-out while still retaining a strong family feel."


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