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Fresh Direct delivers 'perfect' produce with computerised routing

25 March 2009

Fresh Direct, fresh fruit and vegetable supplier, has boosted its customer service levels through the smart application of Paragon Software Systems' multi depot routing, scheduling and transport optimisation solution

Paragon provides a strategic planning tool to underpin the company's aim of delivering consistent top quality service through on time deliveries of pristine produce to all of its customers, regardless of where they are situated throughout the UK.

By using the software to model the ideal fresh food delivery solution for its customers in fine detail, Fresh Direct is able to optimise its resources and services. The additional benefit of this accurate planning is improved efficiencies for both Fresh Direct and its customers, including better management of the company's carbon footprint.

Fresh Direct makes more than 10,000 deliveries a week from its six regional depots that serve catering businesses across the UK - these include pubs and restaurants, hotel groups, premium retail, colleges, conference centres and event organisers. The depots are located in Bicester, Cambridge, Evesham, Manchester, Skelmersdale and Glasgow.

The company's fleet ranges from 1.2 tonne local delivery vans to 44t tractor and trailer units, as well as dedicated rapid response vehicles for urgent deliveries. With Paragon the company can accurately plan the ideal route from the appropriate depot and choose the most efficient vehicle for each delivery to meet the customer's specific requirements.

"We work closely with our customers to ensure that we provide the best delivery option for their business. In order to meet their own customer's expectations, we must provide on time deliveries ensuring that short life span products arrive in perfect condition. Our goal is to meet this requirement consistently.

"With Paragon we can achieve this and at the same time reduce the number of trips we make through better utilisation of vehicles and selection of the most suitable depot. The system gives us a base line from which we can view our performance and provides the control we need to achieve a dependable high quality service," says Nick Allen, head of logistics, Fresh Direct.

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