Right ingredient for future ice hockey stars
19 September 2008
UK clean label ingredients developers, suppliers and manufacturers, Ulrick & Short, is this year's main sponsor for the Kingston upon Hull Ice Hockey School
Pontefract based Ulrick & Short is sponsoring the school to help increase the awareness among young people of healthy foods and the positive digestive functions that they can have. The company will promote the importance of having a balanced lifestyle incorporating both healthy foods and exercise.
Hull Ice Hockey School is in its 18th year of organising intensive week long ice hockey courses, which provide first class coaching for up and coming players of all ages. The on ice sessions take place at the Hull Arena and include a series of drills, power skating, edge control and games.
Supporting this specialist school provides innumerable and ongoing opportunities to raise the profile for Ulrick & Short through the association with a sporting organisation dedicated to improving athletes' skill as well as their health, which further endorses the company's commitment to promoting healthier lifestyles within the UK.
Ulrick & Short's managing director Andrew Ulrick commented: "Ulrick & Short is dedicated to promoting healthier lifestyles and this is a good opportunity for the company to be a part of an excellent initiative for young athletes. It is an excellent project which helps young people increase their confidence, standard of play, health, fitness and well being."
The week long courses are divided into different age groups over the summer and offer an excellent opportunity for players to progress their game to a much higher level or to develop their skills and have fun.
Run by a former Great Britain coach Peter Johnson, the Kingston Upon Hull Ice Hockey School uses internationally recognised and acclaimed trainers. This year the head coach is Alexander Koulikov, an Olympic coach who has a wealth of experience and skill to display to the youngsters.
At the end of the course sponsored awards will be given out for various categories including most improved athlete and best player.
Since forming in 2000, Ulrick & Short has made excellent headway into key market areas. The company has a broad range of innovative clean label ingredients, which include binders, emulsifiers, bakery glazes, fat replacers and phosphate alternatives, allowing food processors to remove chemicals, additives and allergens without compromising quality, taste or texture.
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