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Upcycling Kellogg’s Corn Flakes

10 December 2018

Kellogg’s has teamed up with Salford brewery, Seven Bro7hers, to turn its waste corn flakes into an IPA. 

‘Throw Away IPA’ is made from waste Kellogg’s Corn Flakes, from the Manchester cereal factory. In the past these flakes, which have not passed Kellogg’s quality control, would go to animal feed.
 
Keen to seek out new opportunities to upcycle its food waste, the company approached Seven Bro7hers about the prospect of a cereal brew.
 
Kellogg’s offered the opportunity to collaborate on an IPA, for charity – 10p from each can purchased will be donated to food distribution charity, FareShare.
 
“Kellogg’s is working hard to eliminate food waste in our manufacturing processes and give our consumers the wholesome products they love with minimum impact on the planet. Our approach has delivered a 12.5% reduction on food waste in our UK sites this year,” said Kate Prince, corporate social responsibility manager for Kellogg’s UK.
 
The brew – which was perfected over 14 days in the brothers Salford brewery – uses 60kg of Kellogg’s Corn Flakes to replace some of the wheat grain in the beer mix, during the ‘mash’ process the cereal sweetens the taste.


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