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Carlsberg innovations aim to reduce plastic waste

10 September 2018

Carlsberg has announced a series of innovations, including the new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags. 

The Snap Pack replaces the plastic wrapping used around six packs with a technology that glues the cans together. Believed to be World first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76%, according to the company

Other improvements announced by Carlsberg include a switch to Cradle-to-Cradle Certified silver inks on its bottle labels to improve recyclability; a new coating on refillable glass bottles to extend their lifespan and reduce their environmental footprint; and new caps which remove oxygen to make beer taste fresher for longer.

The innovations form part of the company’s sustainability programme – Together Towards ZERO – which includes ambitions of a zero carbon footprint and zero water waste. They will first be applied on the flagship Carlsberg brand to drive constant reappraisal and refinement. 

To accelerate the implementation of its sustainability ambitions, Carlsberg also announced a strategic partnership with Plastic Change, a Danish environmental organisation, in addition to its long-standing dialogue with the WWF on sustainable issues and their impact on both the environment and the world’s natural resources.


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