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Growth forecast for the European grocery retail market

19 March 2018

The European grocery retail market will add €377.6 billion in sales to reach €2,289 billion by 2022, with growth in the region driven by the dynamic economies of Central and Eastern Europe, according to new forecasts from international grocery research organisation, IGD.  

The grocery retail markets of Poland, Romania and Russia are expected to enjoy strong growth to 2022. With Europe’s population forecast to remain steady to 2022, real growth is set to account for 23.9% of total sales uplift for the region and growth in consumer spend will account for much of this.
Key findings from IGD’s European grocery forecasts to 2022 include:     

• Europe’s grocery retail market will grow by a compound annual growth rate (CAGR) of 3.7% between 2017 to 2022
• The European grocery market will add €377.6 billion to the global market and will be worth €2,289 billion by 2022
• Turkey, Russia and the UK will drive 51% of Europe’s grocery retail sales growth between 2017 and 2022
• Europe will account for 16% of global grocery retail sales growth for the five years to 2022.

Inflation is set to be a major factor in driving total sales in the Western Europe grocery retail market to 2022. Rising shopper spending will underpin growth for most countries. Retailers and manufacturers in Western Europe will continue to look for new ways to find growth with a focus on the growing demand for niche products or flavours including an increase in organic, gluten free and free from products; an increased focus on convenience stores including opening new locations and maximising ranges; and making online profitable in an increasingly competitive marketplace.


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