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https://www.surveymonkey.co.uk/r/fpmag0318

Frozen food continues to flourish

07 January 2018

The retail frozen food sector finished 2017 on a high, maintaining the growth that saw it exceed the £6bn milestone in 2017. 

Statistics from Kantar Worldpanel for the 52 weeks ending 3 December, show that the value of sales was up 6.1% and volume increased 2% creating an additional £64 million worth of value for the sector.  

Star performing categories were savoury food, up 8.8% in value, followed by ice cream at 8.5%. Frozen vegetables and fish also recorded value growth of 7.2% and 6.7% respectively.

 “It’s great news to see the value of the category continuing to grow at a faster rate,” said John Hyman, chief executive of the British Frozen Food Federation. “The growth is in part due to the continuing premiumisation of frozen food and a growing awareness by consumers that frozen can be as good as or better quality than fresh and is often superior value.  

Consumers are more tuned-in to the benefits of frozen food, including waste reduction, convenience and health, and are discovering the choice in high-quality products that are available to them with little preparation at home. Increasingly, consumers are choosing the premium products on offer in the frozen aisle to try and replicate restaurant quality food at home, and this has contributed to this value milestone.”  

For more information on the frozen food retail market visit British Frozen Food Federation at www.bfff.co.uk


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