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Brits smoke out sales in Argentina

20 November 2017

South America is the latest market to tap into the expertise of a world leading company based in the quiet Essex town of Billericay.  A leading Argentinian manufacturer was looking for a safe, foolproof method of adding smoke flavours to selected food products and after an extensive search concluded the necessary expertise did not exist in South America. 

Whilst scouring the World Wide Web a chance, word-of-mouth encounter led to the company contacting Unbar Rothon for a safe method of adding smoky flavours to food.


The Billericay company, which next year celebrates its centenary, has decades of experience of handling concentrates like liquid smoked for atomisation.

”With our product they were able to remove the risk of fire on site and they achieved consistently reliable results,” said Unbar Rothon director, Richard Rothon.

The atomised smoke Unbar Rothon provided contains scarcely a trace of the carcinogenic or genotoxic substances which can be found in traditionally produced smoked products.

”We have proved you can have smoke without fire,” added Mr. Rothon.

With established business throughout Europe, the Middle East, Africa, Australasia and the North American content, Unbar Rothon is now looking for the right agency to further develop its sales in South America.

www.unbarrothon.co.uk


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