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Innovation continues to thrive in the Welsh food and drink industry

30 October 2017

Welsh food and drink companies are proving that innovation is still high on the agenda as they attend an exhibition in London dedicated to food, health and nutrition. 

Fifteen Welsh food and drink companies exhibiting under the Welsh Government’s Cymru/Wales banner came together for the fourth Food Matters Live, all looking to showcase how Wales is growing in confidence when it comes to innovation of new products that appeal to an ever increasing health conscience society.

One company looking to use Food Matters Live as a platform for showcasing their health food product brand ‘Neovite’ is Golden Dairy. Neovite is a spray-dried organic colostrum first milk powder from pasture fed cows, a product ideal for immune boost, athletic performance and digestive conditions. Colostrum has been used to maintain health and fitness by top athletes like the British Lions Rugby Team, Olympic medallists, Premiership football players and world record breakers.

Golden Dairy based in Pembrokeshire is the first plant in the UK to produce this valuable food, and Company Director John Rolfs said, “Locating the production of Neovite in west Wales means that we can offer the best possible product from pasture fed herds and provide additional income for the dairy farmers locally.

Colostrum has been shown to have extensive digestive and immune boosting properties. We have conducted a number of studies with Aberystwyth University Sports Science Department on Neovite which show improvements in gut barrier function during heat stress and reduced incidence and severity of respiratory infections especially during winter months.”

Welsh companies represented include Curapel, Meat the Alternative, Calbee UK, Wild Trail, FORI, Wickedly Welsh Chocolate and The Pembrokeshire Beach Food Company.

Food and Drink Wales – www.gov.wales/foodanddrinkwales 


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