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US-owned meat snack producer airs its UK investment plans

22 September 2017

US-owned meat snack producer, Jack Link’s is planning to increase its production capacity with a new facility in the UK as part of an aggressive European growth strategy. 

Jack Link’s is already a market-leading brand in continental Europe and has delivered several successive years of double-digit growth in the jerky category.
 
The company is now actively exploring a number of options for investment in the UK, including funding a new greenfield production site, acquisition, and working with another production partner to maximise the protein snacking trend.
 
Jan Pieter Schretlen, managing director Europe Middle East and Africa said: “Whilst jerky is a relatively new sub-category of meat snacks in Europe, it is growing rapidly. Sales of our Jack Link’s Jerky have more than doubled in the past few years, driven by strong customer demand. Protein snacks such as jerky, biltong and salami sticks have a bright future, as Millennials and Centennials move into high-protein, low-carb snacks as part of a healthy lifestyle.”
 
Jack Link’s already has a production site in Germany, producing meat snacks. “Our plans to invest in the UK will broaden our European production footprint and secure our long-term position as the market leader in jerky and biltong,” concluded Schretlen.


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