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https://www.surveymonkey.co.uk/r/fpmag0318

UK organic market continues to do well

05 March 2017

The Soil Association’s 2017 Organic Market Report  has revealed that the UK organic market is now in its fifth year of strong growth. 

Total sales of organic increased by 7.1% in 2016 while non-organic sales continued to decline. Organic represents around 1.5% of the total UK food and drink market.  More consumers are seeking organic – confirmed by recent research from England Marketing  in a report that revealed 39% of shoppers buy organic food on a weekly basis. 80% of all consumers said that they have some knowledge about organic food.
 
Commenting in the figures, Clare McDermott, business development director at Soil Association Certification said: “It’s a positive time for organic as it ticks lots of boxes for consumers. Organic is extremely relevant for trends towards eating better food, knowing where your food comes from, avoiding pesticides or antibiotics and ‘free from’ diets. Increasingly, we’re seeing consumers choose organic as a shortcut to a healthy lifestyle and this will continue. Despite uncertainty around Brexit for us all, it brings lots of opportunities too – particularly for export for British organic and more product innovation.”
 
Key trends include:  

• Supermarket sales of organic have grown by 6.1%.
• Independent retailers increased sales of organic by 6.3%.
• Sales of organic products through home delivery have grown by 10.5%.
• Sales of organic into the foodservice market have grown by 19.1%
• The organic beauty and wellbeing sector grew by 13% to be worth £61.2 million.
• Soil Association textile licensees increased organic sales by 30% to £28 million.


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