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Another major award for the antibacterial ‘Bag for Life’

12 December 2016

Addmaster’s antibacterial ‘Bag for Life’ has been named Best New Product by Britain’s leading food hygiene experts. The award was made by a panel of experienced food industry professionals chosen from the membership of The Society of Food Hygiene and Technology. 

The Society of Food Hygiene and Technology (SOFHT)  is an independent consortium of food industry specialists set up to keep the industry advised of the current hygiene and technology issues and best practice across the entire food chain.

The 5p plastic bag tax introduced in October 2015 has resulted in a surge in the use of reusable shopping bags. It is a concern for consumers because while re-using old grocery bags is good for the environment, they are a potentially powerful breeding ground for harmful bacteria. Independent tests show that bacteria Camplylobacter and E.Coli, which new reports say is present in two-thirds of supermarket chicken, can survive in an ordinary reusable shopping bag for anything up to eight weeks.

The award-winning ‘bag for life’ contains inbuilt Biomaster technology proven to inhibit the growth of dangerous bacteria and help prevent cross-contamination during the weekly shopping trip.

The bag is currently available from a major UK high street retailer and online from Amazon.

This is the second award that the antibacterial ‘Bag for Life’ has won this year. In April the product was awarded 'Best New Idea' at Foodex 2016, the UK's premier trade event for the food and drink processing, packaging, ingredients and logistics industries.

Paul Morris, CEO and Founder of Addmaster (UK) Ltd. says: “We have been campaigning hard and for a long time make the public aware how they can protect themselves from food borne pathogens.
 
The bag for life was a first step to highlight that packaging such as raw chicken can have dangerous levels of bacteria on the outside and so can transfer from shopping trips in unprotected bags. 
 
Food hygiene across the whole supply chain particularly within the retail and logistics sector, including home delivery, is a real hot topic at the moment. Washing delivery crates and separating food items at risk properly is a key step, but adding permanent antibacterial protection with Biomaster gives the added protection that the consumer requires and deserves.”

Last week BBC1 aired a re-run of the consumer programme Rip Off Britain to show how Britain's big name supermarkets can help protect their customers from food poisoning with the Biomaster Bag for Life.

In the BBC1 programme, Gloria Hunniford, Angela Rippon and Julia Somerville investigated the truth about our bags for life and interview Addmaster founder and Managing Director Paul Morris about the potential risks. 

Addmaster Marketing Manager, Karl Shaw, says: “the response to the programme was overwhelming - so much so that we sold out about six months supply of bags in a couple of hours. 

If anyone has struggled to buy the bag on Amazon we apologise for the delay, but you can still buy it from high street supermarkets. Just ask at your local store if they sell the Biomaster Bag for Life.

Addmaster (UK) Ltd is Europe's leading supplier of high performance, technically innovative additives to the plastics, textile, paper, paints and coatings industries. We provide additive masterbatches, liquid or powder dispersions for any application. For more information about Addmaster or Biomaster Antimicrobial Protection call  +44 (0) 1785 225656 or visit www.addmaster.co.uk



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