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Will Haggis crisps be a winning flavour for Golden Wonder?

05 December 2016

Golden Wonder is celebrating its Scottish roots by adding a Haggis flavoured crisp to its range. 

With a distinctive peppery flavour and tartan packaging, Haggis joins the nine-strong range of Golden Wonder flavours.
 
Commenting on the launch, Matthew Smith, marketing director at Golden Wonder, said: “With the brand’s 70th anniversary just around the corner, we thought it was time to celebrate the fact that we were founded in Edinburgh with a flavour that salutes Scotland’s national dish. We’ve been working on the Haggis flavour for some time, as we wanted it to perfectly reflect Golden Wonder’s heritage.”
 
The Golden Wonder will be 70 years old in 2017. Today it is owned by Tayto Group, the largest British-owned crisp and snack manufacturer, producing five million bags a day across its five UK sites.  Its portfolio also includes Mr Porky, REAL Crisps, Jonathan Crisp and Tayto. 


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