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The Food and Drink Federation unveils a new visual identity

14 November 2016

After over 20 years based in one location in Covent Garden, the Food and Drink Federation (FDF) has moved to a new headquarters in Bloomsbury Way, London and has also unveiled a new logo. 

The new logo has been developed to ensure the essence of the organisation was properly reflected. It sees FDF’s core colours move from red to blues and the addition of the words, 'Passionate about food and drink,' will also be incorporated. This was found to be the ‘DNA’ of FDF and its members. The new logo and palette have been reflected in the design and décor of the new FDF offices.
 
The Scottish Food and Drink Federation will now be known as FDF Scotland and their new logo reflects this. They will use the same colour palette and their web url will shortly change to fdfscotland.org.uk
 
Commenting on the changes, Ian Wright CBE, FDF director general, said: “Today is an important milestone for FDF. We are moving into brand new, open-plan offices. They will be a fantastic place to work and will positively encourage collaborative working. We’re also launching our new visual identity.  It’s modern and stylish and the key strapline: ‘passionate about food and drink’ really captures the DNA of this organisation and its members. Since I became DG 18 months ago FDF has been transforming itself to ensure we can fulfil our ambition to be the most effective business representative organisation. Today’s two announcements are a substantial step towards that.”


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