This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Growing market for liquid breakfast products

02 October 2016

On-the-go lifestyles, health awareness and convenience are driving growth in the emerging liquid breakfast market, according to a new report from Zenith International. 

The 2016 Zenith Report on Global Breakfast Drinks tracks the evolution of liquid breakfast products, analyses a selection of key national markets and summarises the trends, challenges and opportunities affecting future growth.

A total of 33 detailed brand profiles offer product images as well as launch date, packaging type and size, pricing, ingredients, nutrients and positioning. The report says that this trend was initiated by Sanitarium in Australia when it launched Up&Go in 1998.  The brand has since entered New Zealand and the United Kingdom. Although Australia is still the largest market for liquid breakfast products the UK market has grown rapidly with sales now totalling £15 million.

"Breakfast is such an important meal and people are looking for products that save them time while providing the right balance of nutrients to start the day," said Richard Hall, Zenith Chairman. 


Contact Details and Archive...

Print this page | E-mail this page

MOST VIEWED...


Article image A recipe for continuous improvement success

Suzanne Gill reports on the important role that continuous improvement has to play in ensuring food processes remain profitable in an ever more competitive environment. Full Story...

Article image Keeping the Heinz lines moving

A major upgrade project at the Kraft Heinz plant in Wigan has seen more than 100 variable speed drives installed to control conveyors in the pasta filling line production area. Find out more about this project. Full Story...

Two robots are better than one

Hygienic drainage for food safety

Digitalisation as a growth enabler

https://ppma18-visitor.reg.buzz/Media%20Partner%20-%20Food%20Processing%20%20banner