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Tyrrells acquired by SkinnyPop owners

14 August 2016

Tyrrells Group Holdings has been acquired by Amplify Snack Brands, a US publicly traded company known for its SkinnyPop brand. 

Tyrrells is a manufacturer of premium hand-cooked potato and vegetable crisps, popcorn and other savoury snacks. The value of the company has tripled in the last three years since it was acquired by Investcorp for £100m in 2013.  

Sales and earnings before interest, taxes, depreciation and amortisation have more than doubled and employee numbers have grown by over 70% globally, with 30% of this being new positions created in the UK.  
 
Amplify Snack Brands is a major player in the rapidly expanding Better-For-You snacking category in the US. In the last year SkinnyPop grew 35.3% to over $203 million and is still one of the fastest growing ready-to-eat popcorn brands in North America. In the UK Tyrrells’ popcorn offering Poshcorn, has also become one of the biggest brands in the growing ready-to-eat popcorn sector.
 
The deal means that the Tyrrells range in the US will benefit from the experience and knowledge of the Amplify team, while all non-North American territories, including the international launch of SkinnyPop, will be managed by the existing, UK-based Tyrrells team.  David Milner, CEO of Tyrrells, will become President International of Amplify upon completion of the transaction.


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