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Bottlegreen drinks extends into plastic

03 July 2016

M&H Plastics has recently produced a new 50ml bottle for SHS Drinks’ brand, bottlegreen. Initially produced to add a 50ml cordial serve into a twin pack of 750ml glass sparkling pressés for Waitrose meal deals, the use of these new plastic bottles has opened up a range of benefits. 

The PET bottles were developed, tooled, moulded and finished by M&H Plastics working together with SHS Group’s fillers and marketing department.

A fast turnaround enabled SHS Group to get the product to market in record time. Alongside this, the company has found that, the use of lighter plastic for the bottles, allowed it to put bottles on each pallet, reducing distribution and logistics costs. Having a lighter weight product has also opened up new foodservice markets, transport markets (especially aviation) and on-the-go.

Commenting on the new bottles, Amanda Grabham, marketing director, Soft Drinks from SHS Drinks said: “The new markets that this bottle has opened up will mean that bottlegreen will continue to benefit from an expanded market without sacrificing any quality or production and marketing issues.”

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