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Tyrrells Crisps acquires German food manufacturer

16 May 2016

Tyrrells Potato Crisps has announced the acquisition of Aroma Snacks GmbH & CO KG, a family-run organic crisp company which produces the Lisa’s Hand-Cooked Chips brand. 

This latest purchase follows another recent acquisition, of Australia’s organic snacks company Yarra Valley Snack Foods in August 2015.

Tyrrells now has five manufacturing sites with centres of excellence in hand-cooked potato crisps, vegetable crisps, premium popcorn and organic crisps and snacks across the world. Germany is now the company’s largest European market, followed by France.

The German organic market is the second biggest in the world after the USA, followed by France and UK.

Commenting on the acquisition, David Milner, Tyrrells CEO said: “We are delighted to increase our capabilities in Europe as well as to boost our organic expertise with this acquisition. Tyrrells is now in an excellent position to ensure we continue to meet growing demand for Tyrrells in continental Europe.

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