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The ‘Best New Idea’ award at Foodex 2016 goes to…

02 May 2016

An antibacterial Bag for Life from Addmaster (UK) was presented with the ‘Best New Idea’ award at the recent Foodex 2016 exhibition. 

The Biomaster Bag for Life is treated with technology proven to prevent the growth of most common types of bacteria.

The award was presented to Sandrine Garnier, sales director at Addmaster (UK) Ltd by Foodex event director, Dan Dixon together with journalist and boardcaster, Nigel Barden.

Speaking about the award, Garnier said: “It is fantastic recognition for our product and really great timing as a major UK retailer is due to launch this product from the end of April/beginning of May. It is our first big customer but other companies are lined up for it as well. It started in the UK but will soon be international with one company due to introduce it in South Africa.”

In 2011, food safety researchers in the US discovered that 51% of reusable shopping bags contained harmful bacteria. In a UK study, nearly half of reusable bags tested fell into the ‘heavily contaminated’ category. With one of the most common causes of food poisoning resulting from cross-contamination during the weekly shopping trip, Biomaster is a reusable shopping bag that can be used for life, safely.

The active bacterial agent is built into the bag during the manufacturing process so the protection lasts for the useful lifetime of the bag. It does not affect the taste or smell of the bag contents in any way, and in independent tests it was proven to inhibit the growth of most common types of bacteria by more than 99%.

The Great New Idea competition, which invited exhibitors to put forward their best innovations of the last six months, saw over 70 entries, with the winner announced at a presentation at the NEC during the show. A shortlist of three finalists was chosen, voted for by visitors to the show, as well as other members of the industry, ahead of the event.

Recognised at the event alongside the Biomaster Bag for Life from Addmaster (UK) Ltd, exhibitors MCA process and ITS Europe Ltd were announced as runners up. MCA process was acknowledged for its Automatic Hamburger Assembly Line and ITS Europe for its eXact iDip app, which harnesses the power of smart devices and the simplicity of design to handle the heavy lifting of complex water testing.


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