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Prewett’s rides the ‘Free From’ trend

04 April 2016

With a recent YouGov study indicating that one-in six of the UK population consider themselves to have a food allergy or intolerance, the market for Free From foods – such as gluten free, dairy free, or wheat free products – are big business and getting bigger. 

The Prewett’s brand, owned by Northumbrian Fine Foods (NFF), is expecting to double both its distribution points and its retail sales value with the extension of its existing range of gluten free biscuits to include Milk Free biscuits, ‘indulgent’ All Butter cookies and individually wrapped chocolate coated biscuit bars.

“These attractively packaged biscuits have been well received by the market,” said NFF’s business director David Wood. “We are confident they will appeal to a broad spectrum of consumers and much of the new range features ‘indulgent’ type ingredients such as Belgian chocolate.

The new offerings will allow retailers to cater for the growing Free From consumer base. “We have already gained a significant number of listings with multiple retailers and have secured an extension to our contract with distributor RH Amar to supply the new products to the impulse and convenience markets.”  


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