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Brewdog boss regrets “disaster” BBC documentary

15 March 2016

The co-founder of craft beer maker Brewdog, James Watt, said the company’s appearance on a BBC documentary was a PR “disaster”.

The company appeared on BBC2’s Who’s the Boss last week. The show sees firms opening up recruitment of a senior position to staff at the whole company, rather than just management. 

Brewdog describes itself as a maker of “hardcore, artisanal craft beers for punks”. 

Mr Watt said on the show: “We don’t want someone in a suit, we don’t want someone who doesn’t like beer and we want someone that looks good.”

Recruitment experts shortlisted candidates down to three who were most suited to the role. They were put through a four day recruitment process. 

However, halfway through the show Mr Watt intervened to change the job role because he didn’t feel any of the candidates were suitable. That led to two of the candidates withdrawing. 

Staff were unable to vote as there was only one candidate left. That candidate was offered the job, but later declined. 

Viewers complained later on social media about Mr Watts attitude.

Mr Watt later wrote: “Well. That was a bit of a disaster.”

He added: “Being completely uncompromising when it comes to recruiting is great for a business. But bad for TV.”


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