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Organic outpaces non-organic groceries

24 February 2016

Sales of organic products rose by 4.9 per cent last year – outpacing sales in the non-organic grocery market, which fell by 0.9 per cent. 

A report by the Soil Association found that the UK’s organic sector had grown for the third year in a row, and was now worth £1.95 billion. 

“This is a hugely exciting time for the organic sector, with the market set to break through the £2 billion mark in 2016 and reach levels seen before the recession,” said Martin Sawyer, Chief Executive of Soil Association Certification. 

“Thanks to the growth of online, it is now possible for retailers to connect consumers with the broadest choice of organic products.”

Among the organic groceries market, the best performers were jams and spreads (+28.1 per cent), fish (+25.1 per cent), oils and vinegars (+17.5 per cent), and tea (+12.8 per cent).

Elsewhere, the organic catering market grew by 15.2 per cent to a value of £64.3 million. Similarly, the organic health and beauty market increased by 21.6 per cent to £54.2 million. 

The Organic Market Report said the growth of the sector was due to ethical shopping catching on. 

“The sustained interest in organic is partially driven by an increase in young and socially conscious ‘millennials’ with strong social, ethical and environmental values,” the report said.

“These consumers are increasingly choosing organic because they want to know the origins of their food and are willing to pay more for products with quality assurance standards supporting the environment, society and animal welfare.”

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