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Mars recall to include UK

24 February 2016

A massive recall of Mars products has been extended to the UK. The voluntary recall affects 55 countries, and is expected to cost the company millions.

It was issued after a consumer in Germany found a piece of plastic in a Snickers bar. The recall relates to all products made in a Mars factory in the town of Veghel, in the Netherlands. 

The Food Standards Agency issued a statement on Tuesday with a list of affected products sold in the UK.

Alicia Forry, a consumer good analyst at Canaccord Genuity, told the Guardian newspaper that Mars was likely to lose up to $2.5m (£1.8m) of sales over the next few months as a result of the recall. 

“That estimate rests on the assumption that it is a simple manufacturing fix. If the problem is more serious the recall would drag and the lost sales would go up. In the meantime, we would expect Mondelez [maker of Cadbury] and Nestle [maker of KitKat], as well as Ferrero, to benefit. Just ahead of Easter, it is not great timing for Mars,” she was quoted as saying. 

The affected products are: 


Product: Mars Funsize
Product code: AV39F
Pack size: Fun size bag 250g
‘Best before’ end: from 11 September 2016 to 2 October 2016

Product: Milky Way Funsize
Product code: AV39J
Pack size: Fun size bag 227g
‘Best before’ end: 2 October 2016

Product: Variety Funsize, Family Favourites
Product code: AV33W
‘Best before’ end: from 29 May 2016 to 14 August 16

Product: Variety Funsize, Party Mix
Product code: AV33T
‘Best before’ end: from 15 May 2016 to 7 August 2016

Product: Celebrations
Product code: AJ46N
Pack size: 388g box
‘Best before’ end: from 8 May 2016 to 28 August 2016

Product: Celebrations
Product code: AJ46R
Pack size: 245g box
‘Best before’ end: from 8 May 2016 to 28 August 2016

Products recalled from retail and foodservice business customers only:

Product: Celebrations, 2.5kg catering case
Product code: YF413
Pack size: 388g
‘Best before’ end: 7 August 2016 and 14 August 2016


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