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Young’s Seafood launches gluten-free fish fingers

22 February 2016

A frozen seafood manufacturer have launched a new range of gluten-free fish fingers. 

Young’s Seafood said the new launch was designed to appeal to the growing trend toward gluten free food, and thereby “recruit a new audience to fish fingers”.

Mintel reports that one in six consumers now actively avoid wheat and gluten, while new research by the University of Aberdeen claims that adopting a gluten-free diet can reduce fatigue and increase energy levels.

‘Free from’ is now a £500m market in the UK, with 60 per cent of all consumers now including ‘free from’ food in their diets.

Yvonne Adam, Marketing Director for Young’s Seafood said: “With this range we are showing our customers that it is possible to eat gluten free as part of your everyday lifestyle, without sacrificing any taste or quality. This is especially important for family favourites such as fish fingers. 
“The UK has seen a huge increase in gluten free living, and trends like spiralising are showing the benefits to more people, encouraging diners to replace gluten with healthy, tasty alternatives.”

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