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Aldi steps up support for Scottish farmers

22 February 2016

Farmers in Scotland will meet with supermarket shoppers at Aldi stores, following a tie-up between the budget retailer and the country’s National Farmers Union. 

The promotional events are scheduled for the next two weeks and will take place in three Aldi stores in Stirling, Dunfermline and Livingston. 

The events see samples of Scottish beef, lamb, chicken, cheese, yoghurt and chutney being provided to the shoppers. Aldi has a growing presence in the Scottish retail scene and sells 100 per cent Scotch beef and lamb.

“While there has been good progress in the last year, it is clear that supermarkets can go much further to support Scotland’s hard working farmers, while delivering greater quality to Scotland’s shoppers,” said NFU Scotland’s President Allan Bowie.

“In 2015, our activity at supermarkets meant that our members were more visible and active than ever before, speaking to shoppers, offering Scotch beef, lamb and cheese to taste, and promoting high quality assurance standards.

“The farmers involved received overwhelming support from shoppers who want to be able to buy more Scottish produce.

“Members will be out and about once again continuing this good work in the coming weeks and months and we would encourage consumers to head along and support our hard-working farmers by speaking to members and putting Scottish produce on their dinner tables.

“We will continue to engage with other retailers and supermarkets to encourage them to stock and promote Scottish produce, whilst encouraging consumers to buy local, whether that be it from the supermarket shelves, or indeed their local butcher.”


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