This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Report finds growth in flavoured water

15 February 2016

Global sales of flavoured water rose by four per cent in 2015 to 7.5 billion litres, according to a new report.

The 2016 Zenith Report on Flavoured Water Innovation found that by 2021, sales are expected to reach as high as 10 billion litres. 

“Flavoured water's success is drawing on the best of both the plain water and carbonated soft drinks worlds,” commented Zenith Chairman Richard Hall. 

“It promotes the taste of carbonates without the calories and the health of water with added interest.  It can also command a price premium as well as providing opportunities for faster growth.

“The main areas of innovation are new and more diverse flavours, all natural ingredients and low or no sugar content.”

The report found that consumption is highest in the United States, Argentina and Germany, which account for 40 per cent of global volume. The fastest growing demand is said to come from Latin America. 

The top three selling brands are Villa del Sur Levité and Volvic Touch of Fruit from Danone, followed by Aquarius from Coca-Cola.

Print this page | E-mail this page


Article image Spray and save on the glazing process

Food glazes are widely used in the bakery sector to improve the look and taste of baked products. Traditionally, this coating process has resulted in substantial waste. Technology advances mean that this is no longer the case. Full Story...

Article image Your flexible friend in the food factory

Suzanne Gill finds out where thermal imaging technology can help around the factory. Full Story...

A dry-ageing process improvement

What role does refrigeration play in the supply chain?

Self diagnostics: an enabler for predictive maintenance