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Report finds growth in flavoured water

15 February 2016

Global sales of flavoured water rose by four per cent in 2015 to 7.5 billion litres, according to a new report.

The 2016 Zenith Report on Flavoured Water Innovation found that by 2021, sales are expected to reach as high as 10 billion litres. 

“Flavoured water's success is drawing on the best of both the plain water and carbonated soft drinks worlds,” commented Zenith Chairman Richard Hall. 

“It promotes the taste of carbonates without the calories and the health of water with added interest.  It can also command a price premium as well as providing opportunities for faster growth.

“The main areas of innovation are new and more diverse flavours, all natural ingredients and low or no sugar content.”

The report found that consumption is highest in the United States, Argentina and Germany, which account for 40 per cent of global volume. The fastest growing demand is said to come from Latin America. 

The top three selling brands are Villa del Sur Levité and Volvic Touch of Fruit from Danone, followed by Aquarius from Coca-Cola.

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