This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Aldi CEO: “We will never be beaten on price”

15 February 2016

Budget retailer Aldi has increased pressure on rival supermarkets by announcing a new wave of price cuts.

Matthew Barnes, Aldi chief executive, said other supermarket chains will never match its prices. The company will lower prices on around four per cent of its 1,500 products. 

It comes as Big Four retailers, Sainsbury’s, Asda, Morrisons and Tesco, each announced widespread price cuts. 

“I wanted to set the record straight that we will never be beaten on price – that is cast in stone,” Mr Barnes said.

Sainsbury’s, Tesco and Asda are aiming to lower the price of individual items by phasing out multibuy deals. 

Asda will also invest a further £500million in slashing prices, while Morrisons has vowed to “cut every penny we can”.

Mr Barnes said the efforts of bigger retailers were merely “smoke and mirrors”. 

The company will reduce prices on orange juice, whole chickens and steaks. Mr Barnes added that the savings would come from “Aldi’s margins rather than suppliers'”.


Print this page | E-mail this page

MOST VIEWED...


Article image Artificial intelligence in the food industry

Artificial intelligence (AI) has been heralded as the next best thing since sliced bread. But what might it really mean for the food industry and what are the implications? Stephanie Duvault-Alexandre explains. Full Story...

Article image Reduce, reuse, recover

Taking simple steps to reduce water consumption or access wastewater treatment technology can help change the way this valuable resource in managed, says Simon EmmsFull Story...

A recipe for continuous improvement success

Added value: the best way to deliver ROI

What role does refrigeration play in the supply chain?

http://appetite4eng.co.uk/https://unigloves.co.uk/fortifiedblueglovetrial/https://ppma18-visitor.reg.buzz/Media%20Partner%20-%20Food%20Processing%20%20banner