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Asda to start selling ‘wonky’ vegetables

05 February 2016

Asda has become the first supermarket to sell a marked down ‘wonky vegetable’ box.

The box contains in-season winter vegetables that are misshapen and that otherwise would be discarded.

The box contains carrots, potatoes, parsnips, cabbage, onions and leeks, for £3.50, which is 30 per cent cheaper than standard lines. 

“Our shoppers absolutely love wonky fruit and veg and we’ve seen sales steadily increase over the last year,” said Ian Harrison, Asda’s technical produce director, in comments to the Guardian. 

According to the newspaper, 15 per cent of Asda potatoes and parsnips do not meet specifications because they are too big, too small or blemished. 

The majority of vegetables will be sourced from Watts Farms. The box will go on sale at 128 stores across the country. 

It comes amid a rising campaign against food waste. Four million tonnes of edible food is binned annually in the UK, yet over 80 per cent of families believe they waste little or no food. 

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