This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

Asda to start selling ‘wonky’ vegetables

05 February 2016

Asda has become the first supermarket to sell a marked down ‘wonky vegetable’ box.

The box contains in-season winter vegetables that are misshapen and that otherwise would be discarded.

The box contains carrots, potatoes, parsnips, cabbage, onions and leeks, for £3.50, which is 30 per cent cheaper than standard lines. 

“Our shoppers absolutely love wonky fruit and veg and we’ve seen sales steadily increase over the last year,” said Ian Harrison, Asda’s technical produce director, in comments to the Guardian. 

According to the newspaper, 15 per cent of Asda potatoes and parsnips do not meet specifications because they are too big, too small or blemished. 

The majority of vegetables will be sourced from Watts Farms. The box will go on sale at 128 stores across the country. 

It comes amid a rising campaign against food waste. Four million tonnes of edible food is binned annually in the UK, yet over 80 per cent of families believe they waste little or no food. 

Print this page | E-mail this page


Article image Spray and save on the glazing process

Food glazes are widely used in the bakery sector to improve the look and taste of baked products. Traditionally, this coating process has resulted in substantial waste. Technology advances mean that this is no longer the case. Full Story...

Article image Your flexible friend in the food factory

Suzanne Gill finds out where thermal imaging technology can help around the factory. Full Story...

What role does refrigeration play in the supply chain?

A dry-ageing process improvement

Self diagnostics: an enabler for predictive maintenance