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Bare shelves at easyFood Store just two days after launch

04 February 2016

The newly launched easyFood store has had to close its doors as a result of a lack of stock. 

The discount food shop, where everything is just 25p, was closed on Thursday, February 4, and was expected to reopen on Friday, February 5.

The shop, in Park Royal, London, opened on Tuesday Feb 2, with the slogan “No expensive brands. Just food honestly priced”. 

A spokesman for easyFoodstore said: “The level of interest has been completely overwhelming. The last people through the door today had travelled up from Canterbury.

“We anticipated we had enough stock to last a couple of weeks but it has just gone in a day and a half.”

The shop was launched by Sir Stelios Haji-Ioannou, the founder of easyJet, and was intended as a rival for discount supermarkets Lidl and Aldi. 

Last week, Morrisons announced it was going to cut prices on over a thousand fresh foods, in a move viewed by many as an attempt to claw back business lost to the discount retailers. 

The 25p blanket price is an introductory offer that will run throughout the month of February. 

A statement on the easyFood Store website said:  “Unfortunately our usual suppliers are unable to meet the demand in order to restock the shop again fully until Friday.

“Thanks for your patience and hope you will come back again soon during February when the promotion is on, always whilst stocks lasts.”

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