This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

https://servedby.flashtalking.com/click/2/82776;2714294;369307;211;0/?ft_width=1&ft_height=1&url=16151650

Older people failed by manufacturers over packaging

03 February 2016

Food manufacturers should ensure their products are easier to open for older people, according to a new study. 

Elderly people regularly encounter difficulties opening food packaging, and experience frustration and even accidents as a result. 

Previous studies have shown that an estimated 67,000 visits are made to accident and emergency wards every year in the UK because of accidents involving food packaging.

“Studies show that due to changes in physical capabilities and social circumstances, older people risk suffering embarrassment and anger, and even potential illness and serious injury as a result of difficulties with packaging,” said Dr Nicholas Ford, of Portsmouth University Business School.

Dr Ford conducted interviews with consumers aged between 59 and 85. The results were published in the Journal of Marketing Management.

Specifically, issues found were:
Font size
Unclear and deceptive imagery
Items being too heavy or bulky to transport
Difficulty opening packaging

“While seemingly innocuous when considered in isolation, the experiences shared by our participants suggest that the gradual build-up and continuation of stresses can lead to sustained feelings of frustration and powerlessness,” said Dr Ford.

“Good packaging can help contribute to older consumers maintaining independent lives.”


Print this page | E-mail this page

MOST VIEWED...


Article image What role does refrigeration play in the supply chain?

Controlling the temperature of food across the whole supply chain is vital to extend shelf life. But how much can be gained by food manufacturers through careful monitoring at all process stages?Full Story...

Article image Getting the best out of PLCs

PLCs are something of an industry giant, so why is there still apprehension when engineering issues arise? Food Processing investigates.Full Story...

Anheuser-Busch InBev’s distribution strategy model

Gently does it

Time to take steps to reduce plastic waste

http://www.fponthenet.net/whitepapers.aspx?ShopItemID=1231