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Frozen food market grows on back of convenience food

25 January 2016

The frozen food market is now worth £5.8bn, owing to growth last year in frozen confectionary, ready meals and pizza.

According to figures from Kantar Worldpanel, frozen confectionary and frozen ready meals grew by 6.4 per cent and 2.1 per cent year on year, respectively. Another strong performing category was frozen pizza, which also saw a value increase of 1.8% yoy. 

“The three frozen food categories which have seen significant increase in value all highlight the continued trend of consumers seeking great-tasting, convenience food,” said Brian Young, chief executive of the British Frozen Food Federation. 

“With time becoming more of a precious commodity, consumers are increasingly looking for ingredients and meal ideas that offer nutritious, great value, time saving options.

“The ever expanding range of high quality frozen food products – from frozen risottos, herbs and vegetables to rice, baked potatoes, artisan breads and patisserie – enables consumers to save time in the kitchen, while still providing great tasting, nutritional food.”

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