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Danepak secures listings in Morrisons

22 January 2016

Danepak has secured listings in Morrisons’ stores for new product ranges after undergoing a relaunch last year.

The British brand will have its 220g smoked and unsmoked bacon rashers, Lean & Low and Rapid Rashers products at the retailer’s stores across the country. 

“Our new listing is fantastic news for bacon lovers who will now be able to purchase Danepak bacon at hundreds of Morrisons’ stores across the UK,” said Kate Charman, Brand and Licensing Manager at Tulip Ltd, the company behind Danepak.

The new deal follows a multi-million pound relaunch last year by Danepak. The company started using Iposol, a solution of water and sea salt that is used in the curing process. According to the company it delivers the same taste with 30 per cent less salt than standard bacon. 

In addition, the company has also launched a recloseanle packaging format. 

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