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Sarson's vinegar launches brand redesign

18 January 2016

Sarson’s, the malt vinegar company, has paid homage to the humble chippy with a new brand redesign. 

For the first time in a decade, the company has redesigned its labels, incorporating the ‘Fish and Chip’ characters created by artist Paul Thurlby. 

A statement from the company said “ the new artistic styling of the bottle aims to make the product appealing and accessible to a younger audience”.

Noa Hasegawa, Sarson’s Brand Manager, added: “When we created the ‘Fish and Chip’ characters we knew that their journey wouldn’t end with just the print and outdoor advertisements. 

“Consumers told us they loved the characters and it seems fitting to use them on pack during the two most popular chip eating months, January and February. This is the first time the Sarson’s label has been changed from its iconic red colour in a decade and we’re excited to see how consumers respond.”

The homage to the chip shop comes after a survey found, that found that 84 per cent of consumers sprinkle vinegar on their chips. 

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