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Tactile lacquer: Wipak wins innovation award at the ERA Packaging Gravure Award 2015

25 November 2015

Wipak’s tactile lacquer is an innovation in film printing – this is the conclusion taken by the European Rotogravure Association (ERA). 

Used in combination with a special gravure, the lacquer produces unique tactile effects and can thus simulate paper or textile structures. For this technology, Wipak Walsrode was granted the ERA innovation award in Izmir (Turkey) in November 2015. 

Wipak was granted the award for the package of the new cheese products of the Swedish manufacturer Arla Foods. “The lacquer creates a smooth, structured surface”, Arla Foods Jenny Klingberg explains. “The effect achieved at the POS is far bigger than we had anticipated. Using the design and the tactile lacquer, we have achieved our target to convey to our consumers attributes such as tradition and handicraft by means of the new package“. 

Tactile lacquer increases the value of packaging
The winning packaging stands for the trend using premium quality food package design and printing. “The tactile lacquer catches the spirit of European retailers and producers, as demonstrated by exhibitions such as FachPack in Nuremberg and Scanpack in Gothenburg“, Adolf Ahrens, Head of Pack Design at Wipak Walsrode says. “The demand is enormous. The special tactile effects offer multiple possibilities to stand out from the competition at the Point of Sale and to positively stay in consumers’ minds. In addition, the lacquer is an attractive option for applications where paper composites cannot be implemented for technical reasons“. 

Film processing is a specialty of the Wipak Group. The ERA award once more emphasises the extensive printing competence which the Wipak Group has successfully established over the past years. 

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