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Wake up and smell the coffee: nearly a third of interviewees turned off by a poor welcome

09 November 2015

Businesses could be putting off nearly a third of potential employees by overlooking simple gestures – such as offering them a good quality hot drink or glass of water – at the interview stage. 

That’s just one of the thought-provoking findings of new research from Eden Springs, Europe’s largest provider of workplace beverages. 

The survey – conducted with UK workers currently looking for new job opportunities – found that nearly a third (31%) of potential candidates believed that being offered a quality cup of coffee or tea on arrival helped them to form a good impression of a company. Yet, 18% of job hunters don’t get offered a drink at all at the interview stage.

Moreover, the provision of good quality drinks at work far outweighed other workplace package benefits such as gym membership. Only 2% and 6% of candidates said respectively that subsidised gym membership and child care vouchers could affect their decision to accept a role.  Conversely, nearly half (45%) of respondents said access to a quality brew in the workplace was very important. 

These findings follow news that recruiters have struggled to fill posts for skilled workers this summer. According to the latest figures from the Recruitment and Employment Confederation/KPMG, the number of high quality candidates looking for a new role fell at its steepest rate this year in August.

“In the current candidate-led job market, interviewees are judging employers on many factors,” said Raanan Zilberman, CEO at Eden Springs. “Particularly in niche markets that are plagued by skills shortages, prospective employees across the UK can afford to pick and choose their next step.” 

“We believe that being able to offer candidates a choice of high quality hot and cool drinks could give employers the edge throughout today’s competitive recruitment process in which every potential benefit counts. Employers shouldn’t underestimate the importance of good hospitality in a difficult marketplace.” 

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