This website uses cookies primarily for visitor analytics. Certain pages will ask you to fill in contact details to receive additional information. On these pages you have the option of having the site log your details for future visits. Indicating you want the site to remember your details will place a cookie on your device. To view our full cookie policy, please click here. You can also view it at any time by going to our Contact Us page.

LPR wins Kellogg's European pallet pooling contract

08 October 2015

The European specialist for pallet pooling, La Palette Rouge (a Division of Euro Pool Group), has won the pallet pooling contract for Kellogg's across Europe.

LPR, will be working with the leading producer of cereals exclusively and will build upon its existing contract, which began in October 2008.
 
The new contract will see LPR, also known as ‘the red pallet people’, manage the  entire pallet pool for world-famous Kellogg’s food brands, including: All Bran, Coco Pops, Frosties, Honey Pops, Kellogg's Cornflakes, Special K and Pringles.

Extending the existing UK relationship, Kellogg's has awarded a full pallet contract to LPR in key production countries such as Belgium, Germany, Poland and Spain and will take advantage of LPR’s expert knowledge in FMCG logistics. LPR started working with Kellogg’s in Belgium, Germany, Italy and Spain in January 2015, and is celebrating a smooth transition. The new contract will see an estimated volume increase of over two million pallets per year. 

One of the key reasons behind this successful changeover has been the committed and capable teams at both companies who have worked closely together in order to implement the new contract. 

Leon van Haaster, Sales Director - Strategic Accounts at LPR, said: “I am thrilled to announce that LPR has won the famous Kellogg's contract. We have demonstrated our flexibility and have adapted our services to meet the requirements of the Kellogg's business. We look forward to building on our strong relationship with Kellogg's and creating a comprehensive, bespoke service which serves Kellogg’s needs perfectly, both presently and in the future.”


Print this page | E-mail this page

MOST VIEWED...


Article image Spray and save on the glazing process

Food glazes are widely used in the bakery sector to improve the look and taste of baked products. Traditionally, this coating process has resulted in substantial waste. Technology advances mean that this is no longer the case. Full Story...

Article image Your flexible friend in the food factory

Suzanne Gill finds out where thermal imaging technology can help around the factory. Full Story...

A dry-ageing process improvement

Automating the temperature monitoring task

What role does refrigeration play in the supply chain?

http://www.appetite4eng.co.uk