Beverage innovation for Mile High
23 September 2009
British drinks company Mile High attended the Beverage Innovation awards ceremony in Munich after its antioxidant drink was announced as a finalist in 'Best New Functional Drink' category
British drinks company Mile High (www.milehighdrinks.com) has been recognised as a 'Best New Functional Drink' finalist in the coveted Beverage Innovation Awards.
The natural, exceptional antioxidant drink, received its accolade at a glittering awards dinner held in Munich, Germany on 15 September 2009 in association with the Drinktec exhibition. Mile High Drinks fought off fierce competition from 340 entries from 40 countries and joined 500 people at the ceremony.
The Beverage Innovation Awards celebrate excellence and innovation in the global non-alcoholic drinks industry. Mile High was selected as a finalist by a panel of expert judge including senior executives at Rewe, Interbrand and Tate & Lyle. The judges unanimously agreed that Mile High meets all of the finalist criteria:
* Genuinely innovative; establishes a real point of difference with competitors; introduces new concepts; offers added value; and has market impact.
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